CASE STUDY 1 (10%) Case study learning outcome: CO4: Upon successful of the cour

Question

CASE STUDY 1 (10%) Case study learning outcome: CO4: Upon successful of the course, students will be able to discuss current issues related in business management Instruction Student must read facts, identify issues, recognise problems and discuss / argue based on the questions given at the end of the case study, and summarize the issues presented in the case study. 1. Your Report Writing should contain: 1. Cover page based on ISO format 2. Table of Content 3. Content / Discussion on the case study 4. Conclusion 5. Appendix (doesn't count the number of words)5. Font size: 11, I-S 6. References (doesn't count the number of words) 6. Justify Your Report Writing must be: 1. Well structured 2. Good content 3. Creative thinking 4. Font: Arial Questions Discuss the reason of using Smartphone application as a new Starbucks business operations strategy 1. Describe the issues and problems arise in implementing strategies Smartphone application in which gives impact to the barista operations. 2. What are the possible solutions should you recommend to Starbucks Company as a coffee lover customer, and why? 3.

Explanation / Answer

Ans 1) The main reason for introducing smartphone ordering system into starbucks operations was to minimise delivery times. A customer could order on his / her smartphone minutes before arriving at a Starbucks store and a barista would have their orders ready as soon as they arrived. It was a perfect way to cater to the section of the populace preferring quick service and coffee-on-the-go. It was also felt that custmisation including the system of baristas calling out the customer's name and serving them as soon as they arrived would also add to Starbucks' image of a perfect world and help increase customer retention.

Ans 2) The problems of smarphone operations faced by Starbucks were as follows:

Ans 3) One possible remedy for the situation could be to increase the number of baristas and optimise total number of orders per barista per hour.

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