This unit, you will once again enter a conversation. Your job in this unit\'s di
ID: 365838 • Letter: T
Question
This unit, you will once again enter a conversation. Your job in this unit's discussion threads is to put Naomi Klein's essay "No Logo" in conversation with Sally Satel and John O. Lilienfeld's "The Buyologist Is In: The Rise of Neuromarketing." Our discussions early this unit should help you gather your thoughts for your essay due on Sunday. In this thread, we will analyze the two writer's arguments; in the second discussion this unit, we will extend our conversation by conducting web research into branding and neuromarketing.
In this discussion thread, let's read rhetorically to understand the central claims, supporting arguments, and persuasive strategies of the author's. Anticipating this unit's essay assignment, let's also attempt to synthesize Klein with Satel and Lilienfeld to identify themes, issues, and arguments you might want to pick up on in your essay.
What are Klein and Satel and Lilienfeld's theses? What rhetorical strategies do the writers use to develop their arguments throughout the essays?
100-150 word answer please.
Explanation / Answer
The brand is not an identity of quality but a image of what the marketing division wants it to stand for. Today producing things of quality is less important, but images of things are vital. The less important part of production is outsourced making marketing the key. So, creation of the image in the mind of customers is the rhetorical theme. Today using consumer motivational research, and subliminal tactics to set expectations and there by tempt for products is the theme of article. Today neuromarketers build ideas that discounts focus groups’ reliability. Instead they focus on asking people about their buying preferences, but today neuromarketers bypass the cognizant mind and analyse straight to identification of behaviour of consumers to govern both the unknown desires and decision-making processes.
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