This the call on page 3 : “We see the most consistent long-term engagement with

Question

This the call on page 3 : “We see the most consistent long-term engagement with mobile versus our other
digital channels. People who engage with us on mobile are more valuable than
those that engage with us offline.”
Kimberlie Christen,
Senior Mobile Marketing Manager, Redbox

Redbox is part of the “SoLoMo” movement, with a dedicated app for MObile, and LOcation tracking, and SOcial Media, in particular Instagram. Push notifications for deals (Free Rentals, Rent One Get One Free nights) and convenient access to content inspire users to follow Redbox on social media and to share with friends. This sharing is called “advocacy” and is part of “earned media.”

So, as we heard from this week’s video speakers, the name of the mobile game is engagement. Describe whether this is working for Redbox?

Explanation / Answer

Redbox is gaining its popularity in American environment as Redbox's 'SoLoMO' approach has been very influential. By mixing of the mobile platform with social media platforms such as Instagram and providing location based tracking and availability of free rentals as well as other offers has definitely increased its popularity.
Approach buy collaborating the social media platforms with mobile platform and using Location tracking provide consistent availability of push notifications insisting users to open the app and focus on the free deals as well as availability of offer for customers improving their engagement in the application. It has more than 10 million downloads and rated 4.1 on the Android Play Store as well as also have a very good rating on apple store directly providing information that the movement is a great success.

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