Global Strategic Planning Steps Global strategic planning helps managers identif

Question

Global Strategic Planning Steps Global strategic planning helps managers identify where the firm is going in the future, how it will get there, and how it will assess whether and to what extend it has achieved its goals. There are six steps in the global strategic planning process. Drag each strategic planning activity description to the correct step in the strategic planning process. Step 6 Use environmental scanning to assess the strength and direction of key environmental forces. Step 2 Ask the questions: who are the company's target customers, what value does the company want to deliver to these customers how will this customer value be created? Step 2 Step 1 Define the purpose for a company's existence, including its business, objectives, and approach to reaching these objectives. Step 3 Set corporate objectives. Step 5 Quantify objectives. Step 4 Develop action plans to reach objectives taking into account the company's strengths, weaknesses, opportunities, and threats. Reset

Explanation / Answer

Step 1: Define the purpose for Company’s existence, including its business objectives, and approach to reaching these objectives.

Step 2: Set Corporate Objectives

Step 3: Quantify Objectives

Step 4: Use environmental scanning to assess the strengths and direction of the key environmental forces

Step 5: Ask the questions: who are Company’s target customers, what value does the Company want to deliver to these customers, how will this customer value be created.

Step 6: Develop action plans to reach these objectives, taking into account the Company’s strengths, weakness, opportunities and threats.

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