By Kim Lightbody Illustration by daily lenses at THE EXECUTION They partnered wi
ID: 362075 • Letter: B
Question
By Kim Lightbody Illustration by daily lenses at THE EXECUTION They partnered with lens manufacturer St. Shine Optical, which already had approval and had bee distributing lenses ata the U.S. Cogan and $30. Other brands wil if customers placea bulk order. "Millennials aren't interested in laying out $500 for a 12-month supply of contact lenses," says THE RESULIT Hubble reached $20 million in sub- scriptions in its first nine months of opera tion, and it continues to add more than 20,000 new subscrib ers each month. The company recently expanded into Canada and is now looking to enter the European Union and Australia. Cogan and Horwitz say Hubble's success is due in part to the Finally, a Simple Solution for Contacr LensSubscriptions users are acelenak THE ERIP ANY weeklies or monthlies, industry with a friend modern, playful pack but their higher cost and former colleague, aging (co upwards of $50 each investment analy month-means that urtesy of Jesse Horwitz. They learned that four design firmAthletics and a simpfe ethos THE PR a majority of people of convenience and Most contact lens users are rulebreak THE EPIPHANY ers, guilty of wearing their lenses too long, In 2015, Ben which can lead to infections and inflam at shaving startup mations. Daily disposHarry's, grew fru lens manufacturers controlled about 95% of the U.S. market Cogan and Horwitz decided to steal a page from other direct-to-consumer companies like Parker and Casper by cutting out middle men and offerin affordabilit c technology good enough for alon need more innovation Cogan, a researcher e lenses are seen by optometrists as aof his lenses and healthier option than began lookind Horwitz says. 'By focusing instead on user experience, we trated with the price e Warby can encourage er practices among wearers." 54 FASTCOMPANY COM NOVEMBER 2017Explanation / Answer
From the given picture and the details in it follwing two activities that the Hubble concentrates on
1. Procurement of Resources - As they mentioned that they have tie up with company from Korea which provides the supply to them for the distribution of lenses across the US. So we can say that procurement of Lenses is one of the key aspects of it they are looking at.
2. Marketing and Sales - After procurement, Hubble is doing the marketing, sales and promotions for the cheaper lenses compared to current market leaders. So they are increasing their market share through marketing and sales activities by providing the cheaper options for Lens.
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