Buyer behavior is at the core of marketing. All marketing programs need to begin
ID: 1253176 • Letter: B
Question
Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company’s product or service, it will quickly go out of business.
Main Discussion Post: Due by Sunday
Using the product/service you selected in Unit 1, complete the following:
Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.
Select one (1) of the four sets of factors influencing buyer behavior:
Cultural
Social
Personal
Psychological
Explain how it affects the purchase process as it relates to the product/service you chose in Week 1. You must conduct outside research to support your argument.
5-6 parh with refences
Explanation / Answer
well you need to understand that the consumer does not buy without a reason. A consumer buys because he benefits more from what he got than what he gave up.This is called the law of demand. If a good's marginal(additional) benefit is more than its cost then people will buy it. you can you ur product and then answer the following question to form your response. 1 (cultural) does this product benefit a particular culture if so then why would they buy more of this product. If not say why not. 2.(social) does this product target a particular social group. Like teenagers, middle aged people, parents, adults, office men, ect. like textbooks benefit college students and then how game consoles for the most part benefit children and teens. 3.personal does this good benefit you as a person. Does it give you utiles(happy points :) that other good will not give you. Apps are a good example of this. because for some people these will provide them with more utiles then other apps because they feel like it benefits them personally. 4. psychological Is this good a necessity like food. do people REALLY need it. if so then why do they buy it. Many psychological factors alter a person into buying a good that they really dont need UNLESS it is a necesity and people then know that they truly do need the good. Marketing and propaganda also play a role into this. all of these factors are essential into shifting a persons demand number and may even motivate or discourage a person into their decision making on whether to buy this particular good or not.
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