Scenario You are the global marketing vice president at Dyson. You have been ask

Question

• Scenario
• You are the global marketing vice president at Dyson. You have been asked to attend a meeting with James Dyson, the company's founder. Dyson's CEO and the head of Dyson's New Product Innovation department will also be in attendance.
• 
  
• "Thanks for meeting with me today," James says. "Market intelligence has shown that our major competitors—Hoover, Shark, and Bissell—are all developing new cordless vacuum cleaners with a longer battery life than what's currently available."
• 
  
• James Dyson looks to you: "I need you to participate in a new cross-functional product development team that will research the feasibility of creating a cordless vacuum cleaner that works for one hour on a single charge. We also need to know if there's even a market for this type of vacuum," he says.
• 
  
• "We envision that this new vacuum will be used primarily in the home, but keep in mind, we want to be able to adapt it easily and cheaply for light commercial use. One way of doing this is by using swappable battery packs."
• 
  
• "Have an actionable marketing plan ready for me in three weeks," James says.
• 
  
• You know that to give the CEO the most thorough report, you'll need to conduct an internal analysis of Dyson and an environmental scan for the new vacuum cleaner. You'll need to have a detailed plan for identifying marketing opportunities, and you'll need to research the home and commercial vacuum cleaner industry, market trends, and Dyson's major global competition.
• What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.
• 
  

• Scenario
• You are the global marketing vice president at Dyson. You have been asked to attend a meeting with James Dyson, the company's founder. Dyson's CEO and the head of Dyson's New Product Innovation department will also be in attendance.
• 
  
• "Thanks for meeting with me today," James says. "Market intelligence has shown that our major competitors—Hoover, Shark, and Bissell—are all developing new cordless vacuum cleaners with a longer battery life than what's currently available."
• 
  
• James Dyson looks to you: "I need you to participate in a new cross-functional product development team that will research the feasibility of creating a cordless vacuum cleaner that works for one hour on a single charge. We also need to know if there's even a market for this type of vacuum," he says.
• 
  
• "We envision that this new vacuum will be used primarily in the home, but keep in mind, we want to be able to adapt it easily and cheaply for light commercial use. One way of doing this is by using swappable battery packs."
• 
  
• "Have an actionable marketing plan ready for me in three weeks," James says.
• 
  
• You know that to give the CEO the most thorough report, you'll need to conduct an internal analysis of Dyson and an environmental scan for the new vacuum cleaner. You'll need to have a detailed plan for identifying marketing opportunities, and you'll need to research the home and commercial vacuum cleaner industry, market trends, and Dyson's major global competition.
• What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.
• 
  

Explanation / Answer

dust is one of the output producing by development in all dimensions. there is no area that dust is not there, where ever people are there, dust also be there. and it is regular continuous process of cleaning the surroundings, where people stays, works or traveled. the common problem is dust, for this there must be some practices to clean this dust. one of the alternative is using vaccum cleaners to clean it. the benefits of vaccum cleaners are; they are easy and user friendly to use, they can carry easily because of light weight, time sense which cleans more space in less time, functioned through out the time without any breaups, easy to maintain and affordable options.

as i already said that these are having many benefits. and the major features are; they works with power, so, there is no problem of looking for input or fuel. ther feature is there is no need of skilled manpower to operate this, no specilized people required. any one can operates this, and no worries about side effects, or problem of failures etc. there is no worries about customers or demand, because every one is need it.

a simple example; can we expect any one who not brushed in the morning, or without bath in the morning. similarly the importance and need of vaccum cleaner is there for every home. so, no problem about demand. the only problem is do able to produce quality item at reasonable cost which provide good performance.

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