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Which of the following is NOT part of the method to spot and cultivate disruptiv

ID: 357327 • Letter: W

Question

Which of the following is NOT part of the method to spot and cultivate disruptive innovation?

1. Place responsibility for building a disruptive-technology business in an independent organisation

2. Locate the initial market for the disruptive technology

3. Integrate the independent organisation into the mainstream business

4. Determine if a technology is disruptive

1. Place responsibility for building a disruptive-technology business in an independent organisation

2. Locate the initial market for the disruptive technology

Explanation / Answer

A option is not part of the method to spot and cultivate disruptive innovation. The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network.

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