A specialty coffee chain like Starbucks or Pacific Coffee competes primarily bas

Question

A specialty coffee chain like Starbucks or Pacific Coffee competes primarily based on:

Question 11 options:

Price of their beverages as an order winner - that is keeping coffee prices really low.

Location of their stores as an order winner

Eliminating wait times for customers to get their coffee as an order qualifier

All of the above

Price of their beverages as an order winner - that is keeping coffee prices really low.

Location of their stores as an order winner

Eliminating wait times for customers to get their coffee as an order qualifier

All of the above

Explanation / Answer

Eliminating wait times for customers to get their coffee as an order qualifier

As customers come to a specialty coffee chain like Starbucks or Pacific Coffee with a motive to get their coffee as soon as possible without waiting for long. And, by eliminating the wait times for customers to get their coffee, it encourages its customers to visit their stores and buy it, and that’s why it can be considered as an order qualifier.

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