what benefits from proposed marketing strategy using the segment of movie goers

Question

what benefits from proposed marketing strategy using the segment of movie goers aged 22 and under (based of Media. Disney ) please fill in the below chart strategies for buying behaviors . I think we should do one of the younger 2 groups since there are more promotion ideas and more channels to work with. The chart below can be edited once we have chosen the segment we want to target The proposed marketing strategy fits with the buying behavior of our target market because Product/Service Benefits Augmented product Marketing Buying Behavior Strategy Movies Film and Television plays online streaming

Explanation / Answer

Buying Behavior for aged 22

Movies- These age groups are more thrilled towards watching movies, so there preference and attitude for going on a movie will be more.

Film and Televisions- Normally few will prefer films and television that too watch in leisure time. No specific buying behavior on this can be ascertained.

Plays- Those person under this age group will visit for plays who are passionate towards this and developed hobby for watching plays. Buying behavior will be not much strong for the whole target market but will have specific customers who are passionate about it.

Online streaming- This new edge digital technology has inclined more youngstars on online streaming.

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