A target market can best be described as a. the total market for a product. b. a

Question

A target market can best be described as a. the total market for a product. b. a group of customers with different needs and wants. c. a group of customers with similar needs and wants. d. customers who currently purchase an organisation's products. e. customers who don't currently purchase an organisation's products. A target market can best be described as a. the total market for a product. b. a group of customers with different needs and wants. c. a group of customers with similar needs and wants. d. customers who currently purchase an organisation's products. e. customers who don't currently purchase an organisation's products. A target market can best be described as a. the total market for a product. b. a group of customers with different needs and wants. c. a group of customers with similar needs and wants. d. customers who currently purchase an organisation's products. e. customers who don't currently purchase an organisation's products.

Explanation / Answer

A target market can be described as C. A group of customers with similar needs and want. This is what makes a target market as it allows the company to selectively target a bracket in the market where they can successfully identify the needs of the people which are already similar and deliver than a product that would be utilized by a large number of people as opposed to a scattered market which has different needs and requirements.

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