7. Diffusion and adoption refers to the processes thaints result in a new produc

Question

7. Diffusion and adoption refers to the processes thaints result in a new product getting out into the marketplace, including trial and acceptance by target consumers. O True O False 8. Portfolio management methods exist in order to optimize results for firms with many projects. O True False 5 points 9. Product road maps are much easier to plan and develop 5 points if platform projects are emphasized in the portfolio. True O False 10. A positive customer surplus occurs when the customer 5 points is willing to pay more for a product than the current market price. O True

Explanation / Answer

Answer:-

7) True

Explanation:-

Diffusion is the process by which a new product gets in to market while adoption is the fact that the target consumers has accepted the product. Adoption can only occur after the diffusion. Product diffusion is a prerequisite of adoption. Product adoption is a sign of success.

8) True.

Explanation:-

Firm with many projects have to perform appraisal using the portfolio management methods in order to determine the best viable project and invest in it.

9) False.

Explanation:-

Product road map is a continuous process in the entire lifecycle of product. Its should exist separately and independent.

10)True.

Explanation:-

Customer surplus or consumer surplus occurs when the consumers pay less than he or she expected to pay in the market. In other words the market prices are lower than the expected price of the product.

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