BUSINUESS SEMINAR IN MARKETING RESEARCH 1 . (Maximum of 8 points) Assume you are
ID: 351001 • Letter: B
Question
BUSINUESS SEMINAR IN MARKETING RESEARCH
1. (Maximum of 8 points) Assume you are the marketing research manager leading the new product launch described below. Explain the overall objectives of doing a literature review; and then describe with examples the type of literature review that would be most appropriate to support this new product launch.
New camera allows the blind to see photos
A new camera produces 3D photos that use a touch screen to allow everyone affected by sight loss to ‘see’ pictures through feel
Springwise, 12 Mar 2018
A camera inspired by pin toys could enable the blind to feel photos. The 2C3D camera is the brainchild of Israeli designer Oren Geva, a recent graduate of the Shenkar College of Engineering and Design in Ramat Gan, Israel.
The camera uses 3D pixels on a screen attached to the camera to create 3D photos and videos. The pixels shift to create a physical ‘image’ of the photo on the screen surface. The user can then touch the screen to feel what the camera is seeing in real time. If users like what they feel, they can click and save the photo. Saved photos can also then be pulled up on the screen to be felt again at any time.
Previous cameras designed for the blind have included the Touch Sight camera, in which the photographer holds the camera up to his or her forehead, and a Braille-like screen on the back makes a raised image of whatever the lens sees. Geva’s 2C3D camera offers a simpler approach that may be more versatile. The prototype camera has recently won the 2018 Asia Design Prize.
New camera allows the blind to see photos
A new camera produces 3D photos that use a touch screen to allow everyone affected by sight loss to ‘see’ pictures through feel
Springwise, 12 Mar 2018
A camera inspired by pin toys could enable the blind to feel photos. The 2C3D camera is the brainchild of Israeli designer Oren Geva, a recent graduate of the Shenkar College of Engineering and Design in Ramat Gan, Israel.
The camera uses 3D pixels on a screen attached to the camera to create 3D photos and videos. The pixels shift to create a physical ‘image’ of the photo on the screen surface. The user can then touch the screen to feel what the camera is seeing in real time. If users like what they feel, they can click and save the photo. Saved photos can also then be pulled up on the screen to be felt again at any time.
Previous cameras designed for the blind have included the Touch Sight camera, in which the photographer holds the camera up to his or her forehead, and a Braille-like screen on the back makes a raised image of whatever the lens sees. Geva’s 2C3D camera offers a simpler approach that may be more versatile. The prototype camera has recently won the 2018 Asia Design Prize.
Explanation / Answer
A literature review discusses and analyses the published information of a particular subject area, reviewing the printed advertisement or merely a description of a product.
There are four main objectives of literature review – it surveys and authenticates the information of the hosen area of study, it helps in the process of synthesising the available information in the literature in to short and easy understandable text, it presents the chosen literature into an organized manner and the last one it critically assess the information by showing the advantages and disadvantages of the theories present in the literature.
There are mainly three types of literature review which are – evaluative, exploratory and instrumental.
Evaluative –this review is a type of literature review which focus on providing the discussion of the literature in terms of the coverage and contribution to knowledge in a particular area , it is often used to directly compare research findings of a project with other when findings are directly available.
Evaluative literature review can be used in this new product launch, this is the most suitable form of literature review as it has already contributed to the knowledge in the area.
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