BUSINESS INNOVATION AND ENTREPRENEURSHIP SUBJECT You are required to write a cri
ID: 423145 • Letter: B
Question
BUSINESS INNOVATION AND ENTREPRENEURSHIP SUBJECT
You are required to write a critical essay on “Organising and Managing Innovation”. To do this,
please use one of the following organizations as a case study:
Threadless
The purpose of this case-study based essay is to demonstrate your capacity to critically reflect
on business and organizational innovation in your chosen organization, applying the concepts
and theories that have been discussed in the subject, and supplemented by your own
observation and participation in the online innovation platforms hosted by these organizations.
Based on critical analysis of existing research/academic literature and your own experience of
observing and participating in the online innovation platform, present your findings in the form
of an essay that addresses:
? A brief strategic summary of your chosen organization – its current product/service,
target market, value proposition, and the competitive environment it operates in.
? What makes this organization innovative in the marketplace? How does this form the
basis of its competitive advantage?
? What type of innovation is dominant in this organization – service innovation, open
innovation/crowdsourcing, user innovation, social innovation, business model
innovation? Does the organization exemplify a combination of some of these innovation
types?
? How does this organization organise and manage the implementation of innovation?
How do these initiatives facilitate the achievement of strategic innovation outcomes?
? Based on your online observation and participation, reflect on strength and weaknesses
of the platform, challenges in participation and engagement, and what these reveal
about the process for implementation of digital, collaborative forms of innovation?
Your essay should contain well-researched and logically analysed content presented in coherent
language and style, along with references, supporting tables and figures. You are expected to
draw upon a wide range of robust and relevant sources (both academic literature and business
reports), with a minimum of 10 references (minimum of 5 peer-reviewed sources e.g.,
academic journal articles). This is to be supplemented by evidence of your own observation,
participation and engagement in the online innovation platform (frequency, type and intensity
of engagement, quality of interaction with community members). Images, photos, graphs,
charts and other supporting materials can be used.
Length: 2500 word essay (excluding references)
Assessment criteria: Your essay will be assessed based on:
? Business knowledge and concepts: Strength of research, including quality of references,
and quality of real online participation, engagement and observation of innovation
management practice in a contemporary, real-world business context (10 marks)
? Critical thinking, creativity and analytical skills: Evidence of logical thinking and critical
analysis of the type, organization and management of innovation in contemporary
settings (10 marks)
? Critical thinking, creativity and analytical skills: Application of innovation concepts and
frameworks to analyse the type, organization and management of innovation in
contemporary settings (10 marks)
? Communication and Interpersonal skills (written): Clarity of writing, structure of
content, and style of presentation (10 marks)
Explanation / Answer
I belong to a Glass Bottle Manufacturing Organization which is 1 amoung Global Market Leader in Glass Packaging Industry. We serve Clients in Cosmetics, Perfumes, Nail Polishes, Pharmaceuticals, Chemicals, Food & Beverages Packaging Globally. Our Competitve Proposition is that we provide integrated solutions from concept to delivery. We manufacture all the various possible combinations of Glass Bottles be it of different qulaity (highest to lowest), design (complicated to simplest), quantity (maximum to minimum) across all the geographies from 4 strategic locations across the world these all possitive factors enhance the ease of doing business with us with any of our current & potential clients which is our competitive advantage. We believe in Service & Business Model Innovation. We have been involved in Holistic Cross Functional & Transparent work culture encouraging us to be a very learning organization for the continual betterment of organization in addition we have a very religious innovation team who takes care of all the innovation in our organisation. The Innovation Team plans & implements strategic improvement initiatives (projects) across all the departments globally for the win in the long run by carefully analysing & evaluating pain areas, execution tasks & achievements. This innovative projects fuels (increases) the passion, learning curiosity, creativeness, high morale, problem solving skills, accountability in every employees which creates an employee friendly & possitive work culture. As per my involvement & keen observation i can highlight the below:
a) Strenghts- Willingness of employees to participate, Great Teamwork, Support from Management, Sense of Ownership, Proper System & Process for Control
b) Weakness- Lesser voluntary participation
c) Challenges in Implementation- Prioritising regular vs project responsibilities in employees
As per the aspect of reviewing the Implementation Process, an tried & tested Process is established with well defined scope, objects, constraints, budget, timeline, resource allocations, milestones & quality of final outcomes.
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