W3: Discussion Question #2 Must post first. Critics like Neil Postman argue that
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W3: Discussion Question #2 Must post first. Critics like Neil Postman argue that advertising has become the single most prevalent and influential form of public communication. Share an example of a magazine or newspaper advertising you feel exemplifies gender or some other form of stereotyping. Please share your understanding of why such techniques are used and the social and ethical implications for those depicted. Who is the primary audience of such ads, and what assumptions do the ads imply about them? You must start a thread before you can read and reply to other threads W3: Discussion Question #3 Must post first.Explanation / Answer
it has been argued by many criticis that advertising has become one of the most influential forms of information communication. Though, in many cases advertising has amplified or re enforced the gender roles.
In many of the ads, women are known to be carrying out household work, such as washing utensils or washing clothes or cooking whereas, the men are shown to be working in offices and in carrying out chores such as washing cars.
The primary audience of such ads are the women who would be buying household materials. It is always assumed and depicted in such ads that women would be carrying out household chores and thus women who are ideal and have been successful as home makers would be depicted.
These techniques would be used most commonly Because they reach to a number individuals, as the audience is not restricted to one state or to one country. Media communication is attractive and could be easily perceived and understood, hence, used more frequently.
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