1. The influence of has become more powerful as consumers have become increasing
ID: 346116 • Letter: 1
Question
1. The influence of has become more powerful as consumers have become increasingly skeptical of marketing claims made in other media. O public relations O advertising O direct marketing O sales promotion efforts (commercial 2. Chill's partnership with St. Jude's Research Hospital is one of the most successful activity in which businesses and charities form a partnership to market an image, product, or service for their mutual benefit) in history O persuasive advertising e-mail campaign event sponsorship cause-related marketing OExplanation / Answer
Answer 1: Public Relations (PR) is the group in any organization which manages all the organizational communication to accomplish several objectives such as working on building a positive brand, any incident handling, keeping good association with media.
PR supports many promotional activities to generate people or media attention and to achieve maximum business margins or benefits. Hence, the influence of “public relations” has become more powerful as consumers have become increasingly skeptical of marketing claims made in other media.
Answer 2: Chill’s partnership with St. Jude’s Research Hospital is one of the most successful “cause-related marketing” efforts (commercial activity in which businesses and charities from a partnership to market an image, product or service for their mutual benefit) in history.
Cause-Related Marketing is the type of marketing by which an organization and a charity, groups together to confront a social cause which may be related to environmental issues, to generate a business value.
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