-Choose one of your favorite products/brands. Describe how that products is bein
ID: 345498 • Letter: #
Question
-Choose one of your favorite products/brands. Describe how that products is being marketed for each of the 4 Ps. - Next, relate your answer to the 4 As. -Who is the target market for this product/brand? Describe how it is poaitioned(differentiated). Be specific for each “P” and “A” in terms of how the company is using each element for the product you choose. the seller's view of the market, not the buyer's view. From the buyer's viewpoint, in this age of customer value and relationships, the four Ps might be better described as the four As:15 Four Ps Four As Product Acceptability Price Affordability Place Accessibility Promotion Awareness Under this more customer-centered framework, acceptability is the extent to which the product exceeds customer expectations; affordability the extent to which customers are willing and able to pay the product's price; accessibility the extent to which customers can readily acquire the product; and awareness the extent to which customers are informed about the product's features, persuaded to try it, and reminded to repurchase. The four As relate closely to the traditional four Ps. Product design influences acceptability, price affects affordability, place affects accessibility, and promotion influences awareness. Marketers would do well to think through the four As first and then build the four Ps on that platform.Explanation / Answer
PRODUCT :LOREAL
Product in the marketing mix of the loreal-
Loreal deals with personal care product. It consist vast range of product by focusing beauty .It satisfying the need of every customer present in the any lart of tbe world .company has with hair color hair care,skin care,sun protection.
PLACE IN THE MARKETING MIX OF THE LOREAL:
Loreal has its Presence in the one thirty countries in the world wide .It has super effective supply channel its present where people show concern towards their hair,skin.wbere has loreal has no role in the countries where people fighting for two time proper meal.
Price in the marketing mix of the loreal :
Urban customer is not as much price conscious as .any of loreal product belong to high qualitative product with high pricing,some are medium pricing range for medium class people,some time loreal offers discount to capture new customer.
Promotion in the marketing mix of the loreal:
Loreal is the international brand so it's promotion is done with top class models .it's slogan is "because we are worth it " the word WE shows the belongingness of the customer with the product.loreal has its ad campaign in numerous tv channels and its provide free sample with other product to market new product.
Four A's of loreal:
Acceptability :
Acceptability is about satisfying the expectation of customer or the target market .loreal is offering what is expected by truly international brand by the customer .after fulfilling expectation it is accepted by the customer.
AFFORDABILITY:affordability is where product is getting offer consumer is economically well to pay the price of the product or they are psychological willing to pay the price of the product.
Loreal target customer for high quality product are financially sound people and its offer medium range product for medium class people.its has different set of product for different class people by considering their affordability.
ACCESSIBILITY:Accessibilty means how easily product can be used by customers .accesibilty has its two components availability and convenience .Availability of company has enough product to meet consumer demand ,convenience is how easily its is acquire by potential customer and used by them.
Loreal all products are user friendly and its are easily available in any cosmetic stores it efficiently maintain their stock.
AWARENESS:loreal being an international brand focused towards it awareness its used various promotion techniques to enhance its awareness world wide.its uses advertising in various tv channels ,their brand ambassador is always top model that shows their belongingness with the product so customer fascinate towards it.they always use such slogans that shows belongingness of customer with the company.
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