CASE STUDY/PROJECT REPORT ASSIGNMENT Starbucks’ Growth Destroyed Brand Value Lea

Question

CASE STUDY/PROJECT REPORT ASSIGNMENT

Starbucks’ Growth Destroyed Brand Value

Leadership & Managing People Case

Starbucks announcement that it will close few stores in Saudi Arabia admission of limits to growth.

The founder Howard Schultz recognized the problem that his own growth strategy had created: “Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store.” Starbucks tried to add value through innovation, offering wi-fi service, creating and selling its own music. More recently, Starbucks attempted to put the focus back on coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.

How will you help company to recover and expand its operation in Saudi Arabia. The Company hired you as CEO of Starbucks coffee in Saudi Arabia

Assignment Objectives & Requirements:

To sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write the: (400 – 500 words)

Identify the competitive advantage (s) in business for growth

What are the different Products and type of services that can be offered.

Business objective/goals/vision

Identify and describe the four managerial functions that can be applied in Starbucks business in Saudi Arabia. (200 – 300 words)

Explain the different types of planning for the different levels of management in Starbucks in KSA. Include the typical time frame for which each plan is created. (200 – 300 words)

Discuss different theoretical perspectives about management in context of Starbucks. Give at least three reasons. (100 - 200 words)

Conclude your report. (100 – 200 words)

Learning outcomes (On completion of this Project)

1.Necessary functions of a manager.

2.Essential skills and roles good managers need.

3.Challenges managers face in today's business environment.

4.Planning function of management.

5.Planning and strategic management processes for a business.

6.Organization's vision and mission statement in planning.

7.Internal and external environments of a company to determine its competitive advantage.

8.Organizing function of a manager.

Assignment Workload:

This assignment is an individual assignment.

The word count for this assignment must be between 2000 to 2500 words max.

Student is allowed to cite 10% from the word limit (2500 word limit means 250 words can be cited).

I need complete answer please ..

Explanation / Answer

Starbucks competitive advantage for business growth is its strong brand image which makes its customers prefer having its products over any other coffee brand. It also has a supply chain that is spread extensively on global basis. Having branches all over the world running successfully is the main factor of growth. Startbucks has also diversified its business through susidiaries such as Ethos water and Teavana. Plans like reward cards and customer experience survey makes the customer feel more involved and want to visit the place again. Their well designed stores, stylish and comfortable ambience and professionally skilled staff makes the brand stand out from the others.

Startbucks to recover and expand its business in Saudia Arabia can focus on diversification of products and services based on the environmental culture of the place. They can introduce the use of Sheesha in their menu as it is the mind set of the people living their that smoking Sheesha is an essential part when hanging out in cafes. They can also keep seperate sections for ladies and families accompanied by ladies as the pardah system in the country is strict and ladies can only visit places with such an ambience.

The goal of the company is development of a culture that believes in acceptance and personal growth. Personal growth is something that occurs through challenge and helps the growth of the company. Their objective that ultimate satisfaction of customers by providing them a quality different from what they get anywhere in the market or at their home. Their motive of the expansion in the new country with this vision will help them gain business growth and profits from the expansion.

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