Many of you have likely seen the video of the Asian man being forcefully dragged

Question

Many of you have likely seen the video of the Asian man being forcefully dragged off a United Airlines flight on April 9th, 2017. This incident is an ethical, business, and professional failure on various levels by United Airlines. The organization's culture failed to function in a way that is consistent with what the airline states are its values and responsibility to its stakeholders. The epic failure brings to light many questions surrounding culture - beliefs, norms, problem solving tactics, etc.

The incident evoked far-reaching outcry from people all over the world, with many people pledging to boycott United Airlines for their future travel plans. Immediately following the incident, the United Airlines stock price plummeted, causing the company to lose $1.4 Billion in a matter of days.

1. As consumers, responding to this horrific incident by boycotting United makes sense and perhaps feels like the right thing to do. However, the airline has more than 82,000 employees, all but a few who did nothing wrong, but many of whom will be adversely affected and could soon lose their jobs as the company's value continues to plummet (stock down $1.4 Billion since the incident). Imagine you're running United Airlines, how do you address this terrible incident while also trying to salvage the value of your company and the jobs of many thousands of workers who could be negatively affected as a result of a few poorly behaved people? Explain in detail.

Explanation / Answer

United Airlines have been in light for it recent dispute between one of the passengers , when he was pulled out forcefully from the plane. This specific incident induced arrange among the passengers as well as other people not only in United States of America but globally. While the video which was made in which a passenger is being pulled out by authority from United Airlines was usually circulated over the social media networks as well as on televisions and different modes of communication. This specific incident shred the image of United Airlines among the passengers.

Passengers were directly affected by the specific unethical treatment done by the United Airlines towards its passengers and the company's overall sales was reduced by a large margin. And the company sales is reduced by a huge margin company has faced great loss into its shares as well as in services.

Today's world is totally integrated with each other and if an incident regarding some specific term spreads out in a single platform it directly goes out to all the platforms and becomes viral in fraction of seconds. This specific incident introduced a huge range among the people and they have lost their loyalty towards the United Airlines.

United Airlines should have implemented a better strategy for telling the people about your booking status of the flight. While mean overbooked passenger should not be removed from the plane like the way they used. Forcefully removing someone from the plane is not the right way to do your business.

To overcome the prices for securing the customers again to the service united Airlines can follow these steps.

• United Airlines should introduced on formal apology in each and every communication method to reach to its customer and provide an ethical acceptance of the incident.

• United Airlines should also compensate the passenger who was taken off from the plane to show respect towards the customer and to provide an example of correcting your own mistake.

• By running new ad campaigns which are directly oriented towards the customer service company can also improve their overall image among the car.

• Introducing new advertisement as well as discounts can also help company to regain their customers.

• By implementing a totally new overbooking policy as well as this strategy company can easily manage the status of overbooking and could never face the same problem Again which would solve its future issues.

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