Goal To encourage students to be observant and reflective of the general managem
ID: 343865 • Letter: G
Question
Goal To encourage students to be observant and reflective of the general management, business and organizational world and to be in a position to apply best practices that we encounter in class. Approach and Format Using one of the following organizations: a bookstore, a movie theater, a car dealership selling electric cars or a flower shop; develop a SWOT analysis for that organization to assist in strategic planning. Based on your SWOT analysis, what are some strategies that the organization should consider using over the next few years? Before doing the SWOT analysis, briefly describe the nature of your chosen business. The paper should be single-spaced and submitted in hard copy at the beginning of the class when it is due. The paper will likely be in the area of 3-5 pages long, give or take. Please identify any external information sources that you use.Explanation / Answer
Type of Organization- Car dealership selling Electric car.
Electric car market tops the list of the markets with high anticipation. With the upsurge growth seen in the commercial vehicle market, the market analysts estimate a correlated growth for the electric car market as well. With stricter emission controls getting implemented, the majority stakeholder car manufacturers have started undertaking initiatives towards research and development of electric cars. Due to the high anticipation from this industry, the complementary sectors like Car dealerships, etc are also bound to achieve an uptrend. Therefore, making an early start in this sector has attracted a large number of investors and thus creating a high probability of converting this sector from Dog category to Star category.
The SWOT analysis can be as follows-
The strategies can be formulated using the TOWS methodology, i.e mapping Strength/Weakness with Opportunity/Threats.
Strengths Weakness- Limited manufacturers accounts to lower market competitors in the segment
- Eco-Friendly attribute is an attractive proposition
- Low Servicing costing decreases the cost per customer figure.
- Low selling efforts due to incentives provided by various market player (government, manufacturers, etc)
- Expected rise in demand for Electric Vehicles.
- Higher price might discourage buyers from making purchase decisions.
- Poor infrastructure implementation like No Charging stations, etc.
- Industry yet to achieve maturity and attain breakeven.
- Poor availability of spares and low resale value.
- Incentives provided by government can assist growth quotient
- High competition among manufacturers provides more decision capability
- Possibility to skim the market by being first entrant to the market.
- Tough competition from Petrol/Diesel Car market players
- Well organized distribution channel in competitor market
- Low loyalty of target customers.
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