Week 7 DQ3 (select 1 of remaining 3 DQs) If you select this question, provide a

Question

Week 7 DQ3 (select 1 of remaining 3 DQs)

If you select this question, provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Also, remember to comment on some of these in order to meet the participation requirement for the week. Finally, please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.

DQ3 – Supply Chain Value

Have you ever heard someone say (or maybe you’ve said it) that if you could just cut out the “middleman” the product would be so much cheaper?

When is this true for the consumer?

When is this not true for the consumer?

How does a supply chain provide value for the consumer?

In your own words please explain the difference between push and pull strategies.

Explanation / Answer

Middleman/ Agents etc. is facing extinction in some small medium scale businesses, but generally are present in medium or large scale businesses.

Good for Customer- to Lead Your Own Negotiations, Build Relationships with Suppliers, Save Money, Gain company information, long term relationships at low costs

Bad for customer- middle men take care of tasks and issues that cannot be tackled in-house, additional level of service that can be provided to customers, the amount of professionalism, services and courtesy the middle man offers can be better in many cases and required for the end user to make the process hassle free

Supply-chain is a term that describes how organizations (suppliers, manufacturers, distributors, and customers) are linked together. Customer is an integral part of the supply chain. It includes movement of products from suppliers to manufacturers to distributors, and information, funds, and products in both directions; hence customer and supply chain are linked and crucial to each other.

Push is a promotional strategy where businesses act to take their products to the customers or attempting to push their products at consumers for information on products or selling them. Example- a company has showrooms and retailers negotiate to sell their products for them, or set up point-of-sale displays or do online selling by tele marketing or tele sales.

Pull strategy is about getting the customers to come to you, where marketers are attempting to pull customers to ask/ gather information about their products or buy them online/ offline at stores/ company sales office or via channel partners. Example- Advertising by videos or Road shows- children and parents see the advertisement and want to purchase the toy.

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