PLEASE ANSWER THE QUESTION BELOW. DONT COPY FROM INTERNET PLAGIRISM IS PROHIBITE

Question

PLEASE ANSWER THE QUESTION BELOW. DONT COPY FROM INTERNET PLAGIRISM IS PROHIBITED

Birmingham International Airport Robert Johnston In the space of just 30 minutes every weekday, around 5.00 in the evening, around 20 flights arrive at and depart from the Eurohub Terminal. At the same time, air craft are arriving and leaving the Main Terminal next to the Eurohub. Across the runway and acres of tarmac, at the site of the original airport, the overnight freight operation is just beginning to wake up with the arrival of staff and the preparations for the first aircraft from Europe or the United States Some of the 7000 staff from the 150 organisations based at Birmingham Inter national Airport (BIA) see to the needs of their customers. The baggage handling operation is sorting, checking and dispatching bags to the many departing aircraft The ground crews are loading and unloading aircraft, putting meals on board, fill- ing the fuel tanks and cleaning the aircraft during their brief spell at the airbridge The airlines' ticketing staff are dealing with lines of passengers, each of whom may have a different final destination. The information desk is fully staffed, dealing with the many queries, such as people wanting to know if their plane i location of a bank or hotel, or trying to work out how to get by road or rail to thei final destination. Passengers flow through the lounges, passport control and secu rity checks, and use toilets, duty free shops and restaurants, all of which have to be kept clean and stocked for their convenience. All of these activies, and more, are oordinated by BIA's Operations Director, Richard Heard. Richard explains his role: 'Out of all the people that work at the airport, BIA employs about 700 and I oversee about 600 of them. These operations people are basically concerned with the day-to running of the airport and the short and medium-term operational planning. Thi includes a whole raft of things on the airfield and in and around the terminals. The field side of things essentially involves maintaining the runways, agreeing slot allocations with the airlines, developing and implementing safety management systems and keeping the fire crew fully trained, for example. This is a heavily regulated area so work very closely with the Civil Aviation Authority. The other side of the operation is about managing the terminal buildings and other facilities. This is almost like running a shopping centre with its focus on customer service but with special security arrange- ments. Airport security is a key task which we run in-house, employing about 300 people. I also have a facilities management team and an engineering services team that ok after the maintenance of the whole site In terms of long-term design and development, we set up teams to oversee the plan- ning of new building projects, such as new catering outlets, car parks and people mover

Explanation / Answer

Answer 1 :

Micro Operation

Transforming Resources

Transformed Resources

Predominant transformed resource

Output

Customers

Building maintenance

Airport staff , handling equipment like cleaners

Airport building

Airport building

Operating Building

Passenger, visitor other users

Baggage Handling

Baggage staff, Equipment like trucks to carry the bag

Passenger bags

Passenger Bag

Bag reaching aircraft

Passenger

Aircraft refuelling

Refuelling staff, airport infrastructure to carry fuel

Fuel , Aircraft

Fuel

Aircraft being filled

Airline

Putting Meals on board

Ground staff

Aircraft , Meal

Aircraft

Aircraft loaded with meals

Airline, passenger

Ticketing operations

Ground staff , Ticketing IT system

Ticket , Aircraft seat

Ticket

Ticket given to passenger

Passenger

Aircraft cleaning

Ground staff , cleaning equipment

Aircraft

Aircraft

Aircraft cleaned

Airline , passenger

Information desk

Airport staff , IT system

passenger query

Passenger Query

Passenger query resolved

Passenger

Answer 2. The job of operations director is primarily to manage the day to day operations of airport. It includes short term and medium term operations planning. To run the airport he needs to oversee 600 employees. He needs to ensure there are process and procedure in place for every activity and situation. He needs to coordinate with all the stakeholders in setting up of safety customers service standards which everyone needs to adhere to. Another task which he needs to do is operations planning which includes making operations as efficient as possible for passengers and airlines.

Below are some of the key issues he faces in managing the airport :

a. Managing the resources/passengers/airlines during the peak traffic time. This would include methods for giving slots to airlines / managing the terminals runways etc.

b. Handling crisis situation and emergency : Develop process for each of the emergency situation like bomb, fire etc. Need to ensure that during such times these process is followed

c. Long term Planning for ever increasing passenger traffic

d. Increasing the efficiency of the resources and infrastructure

e. Allocating resources to various departments and process

f. Resolving conflicts among airlines for slots, runways etc.

g. Managing the delays and unplanned circumstances due to natural calamities

3. Below are some of the likely daily activities for Richard:

a. Review meeting with the in-charge for each of the department for daily operations parameters

b. Overlooking the long term development plan for the airport like building expansion , equipment planning

c. Resolve conflicts and develop process in case of gaps to improve process

d. Coordinating with all stakeholders in setting up safety and customer service standards that everyone needs to adhere to

e. Handling crisis and emergency situations

4. Long term planning is done keeping in mind the day-to-day activities to be performed. The objective of long term planning is to improve every day activates and giving a better experience to customer. For example while expanding the infrastructure it needs to be decided how will it be used. How would activities be carried out in the infrastructure. How will the passenger flow look like , how will the day-to-day activities like ticketing , baggage , security be handled in the new infrastructure.

Richard is able to handle both the activities as he is a key link between two. His daily operations is managed by his team which includes operations duty manager, terminal manager etc. Based on the feedback and requirement he works with the team in managing the long-term planning and provide his feedback.

Micro Operation

Transforming Resources

Transformed Resources

Predominant transformed resource

Output

Customers

Building maintenance

Airport staff , handling equipment like cleaners

Airport building

Airport building

Operating Building

Passenger, visitor other users

Baggage Handling

Baggage staff, Equipment like trucks to carry the bag

Passenger bags

Passenger Bag

Bag reaching aircraft

Passenger

Aircraft refuelling

Refuelling staff, airport infrastructure to carry fuel

Fuel , Aircraft

Fuel

Aircraft being filled

Airline

Putting Meals on board

Ground staff

Aircraft , Meal

Aircraft

Aircraft loaded with meals

Airline, passenger

Ticketing operations

Ground staff , Ticketing IT system

Ticket , Aircraft seat

Ticket

Ticket given to passenger

Passenger

Aircraft cleaning

Ground staff , cleaning equipment

Aircraft

Aircraft

Aircraft cleaned

Airline , passenger

Information desk

Airport staff , IT system

passenger query

Passenger Query

Passenger query resolved

Passenger

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