Final Exam Vension A 201s 20 Leader pricing is used to to a store so they can be

Question

Final Exam Vension A 201s 20 Leader pricing is used to to a store so they can be persunded to buy a more expensive producs hhundle products together for sale attract customers to the store so they will buy other products in addition to the leader price products odd-numbered amounts to stimulate demand. maintain a status quo pricing stralegy 21. Tickets to a combined amusement park and water slide were $49 for the day. Then the company gave water slide for $18. To help keep costs in line, the park management also began charging its customers a small parking fee. Initially, the cost of parking was figured into the $49 price. to purchase tickets for either the amusement park or the The amusement park is a. price lining b. potential (or base) pricing c. Unbundling e price maintenance. 22. Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web. Kayak does not make bookings but rather s for the best travel plans. Travel providers pay Kayak a when customers click through to their sites. Kayak.com, travelers, the airlines and the hotels are all part of a: a. facilitating agency b. marketing mix intermediary e selective promotion channel dmarketing channel or channel of distribution e transportation channel or channel of movement 23. W.W. Grainger, Inc. is one of the world's largest business-to-business distributors of equipment, component parts, and supplies in the United States and Canada. It has ownership title to over 220,000 products, which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. W.W. Grainger is an example of aln) a. agent or broker merchant wholesaler c. retailer d. consumer market

Explanation / Answer

20) C

In this strategy, products are priced at lower rate so that customers get attracted to buy other products also and cover up for loss

21) C

As the park has segregated and separated cost of amusement park and water slide, it is called as unbundling

22) D

As the site only provides pathways and link to original dealer, it is termed as channel of distribution as it helps to connect customers with providers

23) B

It is merchant broker as it helps to buy and sell product on behalf of customers

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