1. Duncan has just been accepted to graduate school to get his Master\'s degree
ID: 333816 • Letter: 1
Question
1. Duncan has just been accepted to graduate school to get his Master's degree in graphic design, so he decides that it is time to replace his old desktop computer with a new laptop computer. Before going to buy his new laptop, he does online research to determine which brand will work best for graphic design projects, as well as gaming, which is his hobby. After he compares several types of laptops, considering price, product features, quality, style, and service, he finally goes to the store to purchase his new laptop. In this scenario, the laptop is a(n) _____ product.
convenience
business
industrial
specialty
shopping
2. Debra is a saleswoman whose custom furniture company often sends her to craft fairs and trade shows, where she identifies and approaches potential customers and shows them sample furniture pieces and catalogs of furniture options. Debra has prepared several sales pitches to address specific customer concerns. She shows price-conscious customers a comparative chart that shows her company's furniture prices side-by-side with competitor prices. She explains to quality-conscious customers that each furniture piece is hand designed and built using only high-quality and durable materials. Once she has made a sale, and the furniture has been delivered to the customer, she follows up to make sure the customer is satisfied. Based on this scenario, Debra is a(n)
order taker.
support salesperson.
advertising specialist.
trade salesperson.
creative salesperson.
Explanation / Answer
Ans:
(1) Convenience
Laptop is a convenience product to consider as for the present scenario and at most situations it is comfortable and prefreable and also it is easy to take anywhere and complete work easily.
(2) Creative salesperson
As Debra makes sure always supporting her customers and taking valuable feedback help her in maintaining things in a smoother way and also she always consider customer satisfaction is important in her business so she is a cretaive salesperson.
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