Suggested Questions Analysis: Focus on External and/or Internal Environments 1.

Question

Suggested Questions Analysis: Focus on External and/or Internal Environments 1. What "industry" is Facebook competing in, and how is this industry changing? 2. Who are Facebook's most important competitors? 3. Why? Formulation: Focus on Business, Corporate, and/or Global Strategy 1. What is Facebook's business model? 2. How is it currently making money? Implementation: Focus on Recommendations and How to Execute Them 1. Given the increasingly important role that mobile will play in the Facebook machine, what should Sheryl Sandberg prioritize as she seeks to organize to maintain and grow Facebook's competitive advantage in the mobile space? 2. How does this help Facebook in competing with Google?

Explanation / Answer

Facebook competing in the social networking industry lately the largest social network worldwide but to be agile FB is not only focussing on social networking but also is the whole social media and data processing.. The social networking or media industry is altering since it has become the part. Google is the biggest competitor both of their revenue source is the same internet advertising.Among the hundreds of online social media sites on the internet,sites that compete directly with Facebook include Instagram, snapchat and LinkedIn.These social media companies continues to grow their audience and expand reach..Instagram is possibly the largest competitor that FB faces.Instagram is more popular with teenagers and tweets because it's simpler more private and visual in nature. FB is not competing with Instagram for revenue, it is competing with it for user and the time time those users spend on social media.

FB has substantially changed its business model it is now highly diversified and has a very ambitious buisness strategy. To gain more knowledge about FB buisness model, It is important to know about the companies which are owned by it. FB buisness model constitutes the following companies :

Facebook Payments Inc , Atlas , Instagram,onavo, parse, moves, oculus, liverail, whatsapp, Masquerade. Facebook aim is generating revenue, many of them are used to generate data. FB users helps the company earn money and increasing the user-base is, the top most priority of the brand. FB is able to generate more revenue per user. This revenue has its costs as well.

As smartphones proliferate across the world, mobile advertising is fast becoming the preferred medium for corporations to communicate with consumers. According to a report from research firm mobil ads will account for more than half of all digital advertising.

Two technology companies are at the forefront of the mobile revolution. Google and Facebook together both accounted for more than 55% of mobile advertising budgets. Given the scope and breadth of their reach on smartphones,they also expected to dominate the market in coming years.

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