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1. An advertising company wants to look at the relationship between the dollars

ID: 3218611 • Letter: 1

Question

1. An advertising company wants to look at the relationship between the dollars spent on advertising (AD) and sales (SALES). What is the apparent nature of the relationship between advertising and sales? Advertising 2. Which variable should be the response? Which should be the predictor? Write out the theoretical regression model 3. The relationship can be classified as 4. A simple linear regression generates bo 5886.44 and b 8.27. What is the predicted sales if the company spends $1700? 5. If R2 703, then the correlation between the two variables is 6. The company want to increase the R2 value so that they can have more accurate prediction. One way they can do this is by:

Explanation / Answer

Sol2:

variables of interest in an experiment (those that are measured or observed) are called response or dependent variables. Other variables in the experiment that affect the response and can be set or measured by the experimenter are called predictor, explanatory, or independent variables.

Response=Y=sales

predictor=X=advertising

Theoritical reg equation

sales=bo+b1(advertising)

b0-y intercept

b1=slope of regression line

Solution3:

the relationnship is linear and positive

Solution4:

obtained regressionj eq is

sales=5886.44+8.27(advertising)

here advertising=1700

so sales=5886.44+8.27(1700)

predicted sales =$19945.44

Solution5:

r 2=0.703

r=sqrt(0.703)

r=0.838

correlation coeff between two variables is 0.838

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