Sry guys, it a marketing qns - I cant find a subject for it Fitness trackers set

Question

Sry guys, it a marketing qns - I cant find a subject for it
Fitness trackers set Singaporeans' heart racing
Eager to keep a check on their health, many people are buying fitness trackers in a craze that has seen more than US$2.3 million(S$3 million) spent in six months.Nearly 19,000 of these gadgets were sold from September 2014 to February 2015.This worked out almost 3,200 units a month.The trackers typically cost US$100 to US$200 each but more sophisticated ones can cost more There are at least eight major brands of health and fitness trackers, such as Fitbit, Jawbone Up, Misfit Shine and Samsung Gear Fit, which offer a total of 50 models in Singapore.These devices usually come in the form of wristbands which track one's steps, distance covered, sleep and heart rates. Some people take to the device so well that they almost never take it off.IT product manager Sidney Go,40, takes off his Jawbone UP24 wristband only when he showers or does water sports.He uses it with other third-party applications to track his weight, sleep, and activity during and after work."It's more a motivational tool for me to want to exercise more, and achieve and exceed my daily goad of 16,000 steps," he said. The fitness tracker gadgets were launched in Singapore less than a year ago.So far, these products appeal mainly to the tech-savvy early adopters and have not reached mass market appeal yet, but increasingly there is growing consumer interest.As the market gets more crowded, manufacturers who want to stand out will have to identify distinct features or create new wearable designs and experiences. Dr. Christina Low, a general practitioner at SGM Medical, said the gadgets can be especially effective for less active individuals as they can ease them into a healthy lifestyle.As users can see the number of calories burned immediately, it incentivizes them to exercise and eat moderately.
question:-
a) i) Based on your understanding of the case, describe the products life cycle stage of the fitness tracker device
ii) Implement appropriate marketing strategies(product, price, distribution, and communications) that a manufacturer of fitness trackers should adopt at this stage of product life cycle
b) Apply a combination of one appropriate psychographic segmentation variable and one appropriate behavioral segmentation variable to segment and identify the target market for the fitness tracker device
c) Based on your work experience or a company you are familiar with, discuss one type of marketing activity the company has used to build loyalty

Explanation / Answer

But she noted that fitness trackers may not show accurate readings for all types of activity. "For example, someone who is playing a Wii (console game) while sitting down might log the same level of activity as someone who is pushing a stroller uphill," she said.

Dr Philip Koh, chairman of the medical board at Healthway Medical Group, agreed. "The number of steps should be (of) a certain nature or else you will be bluffing yourself," he said. A day of window shopping is less of an exertion than a jog at a park, he said.

Dr Jeremy Chow, a cardiologist from Gleneagles Hospital Singapore, stressed the need to interpret the data correctly even as he noted that devices which can monitor sleep can offer insights into conditions such as obstructive sleep apnoea, which usually causes snoring.

"The data obtained should be discussed with medical personnel if there are any abnormalities," he said.

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