Dr. Greenhill wants to know how it is that some early adolescents come to make a

Question

Dr. Greenhill wants to know how it is that some early adolescents come to make a connection between their personal lifestyle and environmental problems, while others don’t. Furthermore, among those who see the connection, why do some become committed to environmentalism while others do not? Dr. Greenwald looks forward to probing the thoughts of young teens on these issues and trying to see the questions and issues through “14-year-old eyes.” You recommend that Dr. Greenhill conduct a ______ study.

Quantitative or   b. Qualitative

Explanation / Answer

B) Qualitative study

Here the questions to be answered are opinions and behaviours which cannot be measured properly using quantitative study. This requires opinions of people, prioritisation of different parameters and so on, which can be analysed well by qualitative methods only.

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