An extensive survey of gym users in Metropolis indicates that 68% of the current
ID: 2901425 • Letter: A
Question
An extensive survey of gym users in Metropolis indicates that 68% of the current members of Silver's will continue their annual membership when it expires, 13% will quit and join Fitness Lab, and the rest will quit and join ThinNFit. Fitness Lab has been unable to keep its equipment in good shape, and as a result 32% of its members will defect to Silver's, and 34% will leave for ThinNFit. ThinNFit's members are quite happy, and as a result, 96% plan on renewing their annual membership, with half of the rest planning on moving to Silver's and half to Fitness Lab. Make a long-range prediction of the ultimate market shares of the three health clubs, assuming that current trends continue. (Round the answers to one decimal places.)
Silver's
? %
Fitness Lab
? %
ThinNFit
? %
Explanation / Answer
.68x+.32*y+.02*(1-x-y)=x
.13*x+.36*y+.02*(1-x-y)=y
-.34x+.3y=-.02
.11x-.66y=-.02
-.68x+.66y=-.044
-.57x=-.064
x=.112
then y=(-.044+.68*.112)/.66=.049
so z= 1-.112-.049=.839
Thus 11.2% are at silvers, 4.9% are at Fitness Lab, and 83.9 are at ThinNFit
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