2. What characteristic dictates most whether a company would benefit from custom

Question

2.      What characteristic dictates most whether a company would benefit from customer analytics?

a.       whether the company has a Web site

b.      whether the company generates large amounts of customer-specific information

c.       whether a company is customer-centric

d.      the number of employees a company has

3.      The primary purpose of customer analytics is:

a.       develop a deeper relationship with the customer

b.      assign a dollar value to customer data

c.       reduce marketing expenses

d.      increase customer service

Explanation / Answer

1.

Option d

Increasing profit per customer

2.

option a

Whether a company has a website

3.

Option a

develop a deeper relationship with the customer

4.

Option a

Private

5.

Option c

Interaction

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