1) Which component of a marketing audit includes major developments in income, p
ID: 2659468 • Letter: 1
Question
1) Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
Economic
Cultural
Political
Technological
2) Under which of the following conditions is the frequency the most important factor in media selection?
When there is high consumer resistance to the product
When launching infrequently purchased brands
When going into undefined target markets
When introducing flanker brands
3) Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
Demonstrate that the products will benefit both customers and the society in the long-term.
Explain the rules and regulations laid out by governmental agencies to protect the environment.
Emphasize benefits to the consumer rather than environmental benefits.
Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.
Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its
strategy
goals
dynamic policies
competitive analysis
A firm must know where to position its product based on price and
region
quality
communication
promotional efforts
Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Economic Cultural Political Technological Under which of the following conditions is the frequency the most important factor in media selection? When there is high consumer resistance to the product When launching infrequently purchased brands When going into undefined target markets When introducing flanker brands Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Demonstrate that the products will benefit both customers and the society in the long-term. Explain the rules and regulations laid out by governmental agencies to protect the environment. Emphasize benefits to the consumer rather than environmental benefits. Focus on the efforts and costs incurred by the company to bring these "green" products to consumers. Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its strategy goals dynamic policies competitive analysis A firm must know where to position its product based on price and region quality communication promotional effortsExplanation / Answer
1. Economic
2. when there is high consumer resistance to the product
3. Demonstrate that the products will benefit both customers and the society in the long-term
4. strategy
5.
quality
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