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I need answers to questions 1-4 I need answers to questions 1-4 learn.vccs.edu QUESTION A marketer at a biometric scanner software company is asked to provide the company with a new pricing model. First the marketer created three customer persones to pinpoint the types of customers for the company's three target miakets. After analyzing the personas, the marketer gained a clearer understanding of the various price-point sensitivities, customer's various buying processes. factors, and the three on the marketer's customer research, which pricing strategh would fit best for this company? QUESTION 2 A store picks a pricing goal in relation to a specific gross margin producing a desirable profit margin. What is this type of pricing called? QUESTION 3 A company copies the competitor's pricing strategy by setting prices almost completely according to its competitor's prices or by using price as one of the features that differentiates the product Which type of pricing strategy does this describe? QUESTION U 'n' Me scrapbook sticker company has the chance to bid to be the main sticker supplier for a national scrapbook store chain. In its proposal, U 'n' Me decided that in order to beat out its competion, it would compete by lowering its price significantly expecting io make up the difference in sales volume. Which classic competitive pocing situation could U 'n' Me find itself in by following this pricing stralegy? O A low price can jeopardize a company's ability to deliver its services or prodoçts without cutting into its profits Oe The price strategy can cause a company to lose discipline and include too much of the marketing mix. The price strategy is a sumanable competitive advantage and competitors have difficulity copying price. QUESTION S Which pricing process is based primarily on a customers idea of value rather than on a competitor's pricing or production costs of a product or service?

Explanation / Answer

1) Value based pricing (option b)
Value based pricing is a technique for setting price for product and service at its perceived value to the customers.
2) Mark up (option b)

The markup pricing is the difference betwenn cost of good sold and final selling price.The certain fixed percentage is added to cost as profit margin.
3) Competitor oriented pricing (It is the pricing set on the  basis of what the competitior is charging. )
4) Option c is correct
The pricing strategy is sustainable competitive advantage by lowering the price and provides customers a great value so they buy in bulk quantity.

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