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1. Waco Printing Company specializes in printing banners on a high quality, nylo

ID: 2417676 • Letter: 1

Question

1. Waco Printing Company specializes in printing banners on a high quality, nylon material that can withstand extreme temperatures. The company pays sale personnel a small base salary plus a large commission on each banner sold to encourage a large sales volume.

The following is a summary of the revenue and cost data:

                                                Per Banner

Selling Price                             $400.00

Variable Costs

            Materials                     $180.00

            Sales Commission          80.00

Fixed Costs

            Rent                            $3,200

            Advertising                 75,000

            Sales salaries                  3,000

Refer to the original data. If the company eliminates the sales commission and increases salaries by $50,800, what will be the new breakeven point in units? In sales dollars?

Explanation / Answer

If the sales commission is eliminated, then the contribution per unit = Sales price - Variable cost

Contribution per unit = 400 - 180 = $220

Contribution margin ratio = 220 / 400 = 55%

Fixed costs = 3200 + 75000 + 50800 = $129000

Break even point in units = Fixed cost / contribution per unit

= 129000 / 220 = 586 units

Break even point in Sales Dollars = Fixed cost / Contribution margin ratio

= 129000 / 55% = $234545.45