A new-product department is excited about a new product idea for a suntan lotion

Question

A new-product department is excited about a new product idea for a suntan lotion that goes on blue, but fades away as the ability of the lotion to protect skin disappears. Projected sales, growth, and profit looked very promising. The idea has been passed to R&D to determine if the product could be feasibly made. At this point, the new-product department's idea is in the _____ stage.

Question 9 options:

marketing-strategy development

market testing

product-development

concept development

business analysis

marketing-strategy development

market testing

product-development

concept development

business analysis

Explanation / Answer

The answer is Option C. At this point, the new-product department's idea is in the product-development stage.

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