1. Which of the following is the best example of a good advertising campaign obj
ID: 1227988 • Letter: 1
Question
1. Which of the following is the best example of a good advertising campaign objective?
a. This campaign will result in a 10 percent increase in sales by next February.
b. More customers will know about our company as a result of this campaign.
c. Sales will increase as a result of this advertising campaign.
d. This campaign will result in a 5 percent increase in market share.
e. Within two months, this campaign will increase sales.
2. Using data about buying preferences and customer profiles allows management to do all of the following except
a. make better inventory decisions
b. enhance buying selections
c. make decisions about how best to serve the customer
d. provide individualized customer service
e. offer lower prices
3.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
Refer to Click It, Inc. When Click It displays information on a product or its package, this refers to
a. labeling
b. demand
c. pricing
d. brand equity
e. supply
4. Craftsman and Kenmore are examples of a store brand.
True or False?
5. Brenda is a real estate agent for Coldwell Banker. Whenever she works with a client, she focuses on obtaining leads for prospective clients who are friends or families of her current client. Brenda is acting in her capacity as a(n) _____.
a. order taker
b. technical sales person
c. order getter
d. sales support person
e. missionary salesperson
6. After a company listens and pays attention to what is being said about a company through social media, what is the following step?
a. segment and target the social media customer
b. select social media tools
c. listen to determine oppurtunities
d. establish social media objectives
e. implement and integrate the plan
7. Engaging customers in product development is a recognized use of social media.
True or False?
Explanation / Answer
Ans 1
b. More customers will know about our company as a result of this campaign.
Ans 2
e. offer lower prices
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