Do you think really think that Disneyland is the happiest place on earth (then w

Question

Do you think really think that Disneyland is the happiest place on earth (then why are there cranky people standing in long lines under the beating sun)?
Can you tell the difference between Coke and Pepsi (would you be able to distinguish them blind folded)?
Is Volvo truly the safest car on the market (have you checked the latest Consumer Reports)?
Whether your answers were yes or no, there are plenty of people who think these products are indeed unique and superior and base their purchasing decision on that belief.

THOUGHTS?

Explanation / Answer

1. people go to disneyland to experience the fun and get-awy feelin gof a holiday. Wheterh the experiecne actually makes them happy is a matter of personal choice and perception . Economic theory does not answer such questions.in any definitive manner. We can say that expected happiness ( benefti) is greater than the effort ( cost) put into it (eg: beating sun)

2. It woul dbe hard to tell teh difference between pepsi and coke if blindfolded. So cant you tell teh difference between tones produced by diffrent make of guitar, (say Martin or Taylor ) when blind folded. Teh fact is that visual inputs influence other senses like taste and hearing.

3. Volvo has created a brand image of safety through constant advertising. Safety ultimately depends on driving habits and on-rad sitatuations.

4. why do people fall for such gimmicks?

      a). We are slaves of emotions ( daniel kahenaman nobel price winner has extensively researched this)

      b) Huam decision making is not alwasy rational ( beneits> cost= choice) as is gnerally assumed by economists

      c) People undertske adventure sports ( buggy jumping, rock -climbing, stunt driving, aerobatic-sprots, skydiving) even thoughteh probabiltiy of death, danger to life is known to be greater in such cases.

      d) Since human decision making is more complex than the assumption of pure rationality, an entire business of advertsing , positioning and playin gon imagined pschological factors , has evolved into an art and science form to influence decison sbased on other than Price.

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