A newspaper article announced that connect Wireless, the sixth-largest wireless

Question

A newspaper article announced that connect Wireless, the sixth-largest wireless carrier in a country, was changing its name to M-Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example? sales promotion advertising public relations personal selling direct marketing The manufacturer of Crest toothpaste provides free samples of its toothpaste to dentists and encourages them to distribute these samples to their patients and to inform the patients about advantages of using Crest. The manufacturer of Crest toothpaste is using___. sales promotion direct marketing a push strategy a pull strategy a vertical diversification strategy Refer to the scenario below to answer live following questions. John Mayes opened Sparkle Janitorial in 2005. John began his business by acquiring two contracts for office cleaning services from two local manufacturing facilities. For two years. John and his wife, Barb, performed the cleaning services alone. After acquiring three additional cleaning contracts in 2007. John hired two employees. "Up to that point, we had room to grow but we really had no advertising plan." John stated, "We were relying mostly on word-of-mouth." By 2010, Barb hired another two full-time employees to begin Sparkle's new endeavor: carpet cleaning in homes and offices. "Competition was getting tough for both of our services at that point." Barb added, "We ran a local radio spot three times each week. Then we had an advertiser print coupons on placemats. That gave us a little more exposure." John and Barb Mayes admit that they did not realize the value of a sound promotional plan earlier. "We wish we would have put together something catchy with a jingle long before now," they said. When starting their business, John and Barb would most likely have benefitted from understanding___. social media direct marketing public relations campaigns network television advertising integrated marketing communications In a recent radio spot, John and Barb gave a quick explanation of Sparkle's cleaning process and a description of the value consumers receive for their money. This is an example of a(n)

Explanation / Answer

15. b/ advertising

16. a/ sales promotion

17. b/ direct marketing

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