Stanley Tools is a small, but prominent brand name in hand tools. They project a

Question

Stanley Tools is a small, but prominent brand name in hand tools. They project a professional image by integrating their marketing communications, which means that Stanley...

has blended the diverse forms of marketing communications that it uses into a single, consistent image which is aligned to its marketing strategy.

has integrated its marketing plan into a single communications objective for a single targeted segment.

aims for maximum value by tightly controlling the words, tonality, look and feel of every communications device in order to minimize possible market confusion or inconsistent messages.

answers 1 and 3 best describe integrated marketing communications

has blended the diverse forms of marketing communications that it uses into a single, consistent image which is aligned to its marketing strategy.

has integrated its marketing plan into a single communications objective for a single targeted segment.

aims for maximum value by tightly controlling the words, tonality, look and feel of every communications device in order to minimize possible market confusion or inconsistent messages.

answers 1 and 3 best describe integrated marketing communications

Explanation / Answer

Option A. It refers to well coordinated use of different promotional methods that are intended to reinforce each other.

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