4. A status product may be given a premium price, made with certain features tha

Question

4. A status product may be given a premium price, made with certain features that are appropriate only for the targeted buyers, and distributed only in outlets that have a status image. This is best thought of as an example of designing elements of the marketing mix

            a.         in communication block building.

            b.         in schema dissociation.

            c.         in associative creation.

            d.         to reinforce the symbolic image.

            e.         in consumer socialization.

Explanation / Answer

d.         to reinforce the symbolic image

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