Managing the Notalot Company 1. Write a paragraph discussing the strengths and w

Question

Managing the Notalot Company

1. Write a paragraph discussing the strengths and weaknesses of Notalot's performance over this time period, and discuss the lessons your new management team can learn from the company's experience. Come up with a preliminary plan for pricing and advertising that you think will be more successful than the last management team's strategy (they were just fired, after all!). Do not do any sophisticated analytical work (such as regression analysis); instead, do at most a few "back of the envelope" calculations (or none at all).

You’ve been hired to manage the Notalot Company. Here’s some background: it’s January, 2018, and you are replacing the firm’s last management team, which was fired recently after poor financial performance during the last several quarters. You have 10 years of quarterly data at your disposal. It is apparent from the data that the firm struggled to become profitable in the early years. After attaining some success, the firm’s original management team was fired after the fourth quarter of the fourth year, when they lost a lot of money despite an aggressive effort to boost market share. The new management team that took over returned the company to profitability, but had struggled recently, as noted above.

Data for the Notalot Company

(Quarterly data including quantity sold, own price charged, prices charged by other sellers Acme and Consolidated, advertising units purchased, and time period)

Quantity Price Co dver Quarter Year R Revenu Cost Profit atedtising 1 2008 2 2008 3 2008 4 2008 1 2009 2 2009 3 2009 4 2009 40,864 76,150 35.486 50,288 79,228 -28,942 81,950 91.280 9,330 182,050 146,924 35,126 45,375 78,973 -31,598 4,448 145,775 131,653 14.123 233,730 207.212 26,518 9.453 8,894 198,772 188,742 12,030 115,250 10,802 144,525 135,073 155,262 148,388 4 2010 245,488 238,518 215,280 204,380 10,900 201,477 82,215 19,282 235,415 215,273 20.143 301,125 332,813 31.688 171,841155,148 18,895 187,778 151,880 15,898 190,722 71,080 19,842 217,128 187.138 29,990 182,268 157.682 24,586 175,298 152 282 23,034 173,055 150,553 22,503 248,502 217.500 31,002 186,860 158,682 27,978 164,220 42,174 22,048 178,245 152,310 25,935 182,382 148,388 34,014 111,879 104,630 7,249 151,71 129,010 22,706 144,99125,002 19,989 188,795 136,353 32,443 108,375 102,813 5.583 137,853 119.103 18.750 115,640 108,486 7,174 158,377 27.503 28,874 4,090 239 279 1375 4 2011 239 279 2 2012 3 2012 4 2012 704 695 249 4 2013 255 255 275 275 699 4 2014 1 2015 2 2015 3 2015 4 2015 1 2016 2 2016 3 2016 4 2016 539 477289 299 110,032 105,942 106,444104,474 275 87,278 99.220 11.942 115,022 11740 3,282

Explanation / Answer

Do you need to maximize your advertising agency's competencies for achievement? (Of direction you do!) We suggest that you just begin off by means of positioning yourself for this reason. A technique to accomplish this is to do a SWOT evaluation in your marketing agency.
At the same time the title SWOT may just sound like something to thrust back gnats, its actually an acronym that stands for Strengths,Weaknesses,possibilitie and Threats.
This procedure is likely one of the easiest approaches for you to analyze the inner and external explanations that can affect your marketing companys future performance as good as support you plan for and attain future ambitions.
This can be one of the crucial simplest advertising systems to actually create. All you want a paper and pencil (or on this technologically advanced world, a pc and that's it)! Create four squares on a piece of paper (or your computer) and label one strengths, one weaknesses, and the two others opportunities and threats.
Subsequent, examine your corporation established on their strengths, weaknesses, possibilities, and threats and arrange them of their corresponding square. And that it! It critically is as handy as it sounds.
But there are a number of rules you want to comply with to make your SWOT analysis as effective as possible, and right here they are
record simplest three objects per class
stick with the details (no opinions!) to restrict biases and unreliable know-how
Make weaknesses and possibilities motion oriented
Be as particular as feasible when list gadgets in each and every category
inner reasons
The strengths and weaknesses of your advertising and marketing company symbolize interior reasons that you've some measure of manage over and are on the whole the easiest to determine. For example, manpower will also be labeled as a force or weak point, relying on whether or not your to be had manpower is lazy or correctly proficient.
If you find yourself doing all your SWOT evaluation to your marketing agency, leave no stone unturned. Seem for strengths and weaknesses in the following areas:
resources such as expertise and brand fairness
Capabilities
company culture
administration
advertising
Human assets
talents
external causes
possibilities and threats, on the other hand, require a little extra pondering. They're outside explanations that you've got obviously no manipulate over. For example, alterations in the economy or a shift in opponents actions are viewed external threats. These explanations can signify either possibilities or threats, it effortlessly depends upon the obstacle.
Whilst you appear for opportunities and threats, establish the entire external forces that would have an have an impact on to your web advertising and marketing company. One can find these reasons by evaluating:
Market alterations
competition
financial alterations
Social and demographic shifts
technological know-how
Regulatory changes
Let's Dive Deeper Into every category
Strengths
In simple phrases, your strengths are the things that you're good at. But in a SWOT analysis, you need to peer which strengths your marketing agency has a good way to support meet your organizational targets. Whether or not the intention is to earn higher earnings, fortify staff training or expand operations, a SWOT advertising and marketing evaluation can help you determine what sort of assets and strategies you've got to be had to help you forge ahead.
The SWOT evaluation can also provide the foresight you have got to preserve and support to your company's ambitions while you reap them. When you're seeking to pinpoint your manufacturer's strengths, ask your self what is it you have got or try this higher than your opponents? (optimistically it's quite a bit!)
example:
in case your crew did a SWOT analysis in your agency at present and the results revealed that one in all your key strengths was above average advertising and marketing skills, how would you leverage this excellent to make positive factors for your organization? An ultimate resolution can be to come up with a advertising and marketing tactic that communicates your expertise to the correct demographic to aid them see how your agency can give their businesses an area.
Weaknesses
irrespective of how powerful or victorious a enterprise is, all of them have weaknesses they ought to balance or become strengths. The secret is to be thoroughly honest. If you find yourself, it will permit you to take a sensible look at any merchandise, offerings, assets and behaviors that are not so good as your competitors.
If you end up seeking to pinpoint your advertising agency weaknesses, ask yourself, what which you can improve on to meet up with or depart your competitors within the dust?
Illustration:
An instance of a SWOT analysis marketing company weak point is unskilled workers. In case you staff are undertrained and don't understand their arms from their ft, it places your organization at chance for failure. To be able to combat the weakness of poorly expert employees, you might put together a advantages package deal that pulls more qualified staff. You can also at the same time enforce educational programs to enhance the skill-level and training of your present employees.
Possibilities
part of growing your marketing company and staying aggressive is being competent to identify possibilities so you could capitalize on them. Your SWOT evaluation will permit you to determine possibilities you can clutch right now, as good as long term possibilities that you may take competencies of later. While you're normally searching for possibilities, that you could remodel industry plans to stay forward of the sport.
If you end up trying to establish opportunities, ask yourself how you should use non-controllable external explanations to your companys skills?
Illustration:
unlike with other industries, a downturn in the economic system is usually a main opportunity for a marketing company. Believe about it when the economic system tanks, business homeowners are inclined to do close to some thing they may be able to to preserve their buyers spending cash.
Should you role your self adequately, that you could convince these businesses that your services are integral to their survival. Once they go in and reevaluate their budgets, they are going to seemingly cut back spending on other methods and allocate a greater chunk to advertising progress.
Threats
since crystal balls don't rather work, which you can handiest wager how a perceived hazard will have an effect on your advertising company. More often than not, you are going to must rely on analysts forecasts and different secure, impartial understanding to help you're making the first-class viable judgment.
Threats can spoil your company, so while you determine what they're, it's primary to take steps to avert them. In occasions where it isn't viable to avert threats, your goal will have to be to diminish their affect as a lot as viable.
Illustration:
if your SWOT analysis identifies one in all your agency's threats as competitors, you might remember doing a SWOT on competing groups. Which you can study the competitors and provides your excellent effort to identify their strengths, weaknesses, opportunities and threats. Figuring out how what you are promoting compares to others can help you increase a contingency plan to diminish the hazard out of your competition.

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