1. Micah and Jeremy both watched the Sugar Bowl football game on television. Mic

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1. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials. Selective perception Over exposure Subliminal perception Personality differences Inattentiveness 2. Which of the following is NOT an audience for a firm's communications? All of the above are audiences for a firm's communications Employees Stockholders Government agencies Bankers 3. Which of the following types of organizations does NOT practice public relations? Companies Governments Nonprofit organizations Media All of the above are types of organizations that practice public relations 4. If Wal-Mart were to engage in selling numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting them out of business, Wal-Mart would be guilty of: Predatory pricing Price fixing Price collusion discriminatory pricing restraint of trade 5. When Whallen's Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, it is offering a(n) _________________ discount. Seasonal Functional Cash Volume annual 1. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials. Selective perception Over exposure Subliminal perception Personality differences Inattentiveness 2. Which of the following is NOT an audience for a firm's communications? All of the above are audiences for a firm's communications Employees Stockholders Government agencies Bankers 3. Which of the following types of organizations does NOT practice public relations? Companies Governments Nonprofit organizations Media All of the above are types of organizations that practice public relations 4. If Wal-Mart were to engage in selling numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting them out of business, Wal-Mart would be guilty of: Predatory pricing Price fixing Price collusion discriminatory pricing restraint of trade 5. When Whallen's Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, it is offering a(n) _________________ discount. Seasonal Functional Cash Volume annual Selective perception Over exposure Subliminal perception Personality differences Inattentiveness 2. Which of the following is NOT an audience for a firm's communications? All of the above are audiences for a firm's communications Employees Stockholders Government agencies Bankers 3. Which of the following types of organizations does NOT practice public relations? Companies Governments Nonprofit organizations Media All of the above are types of organizations that practice public relations 4. If Wal-Mart were to engage in selling numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting them out of business, Wal-Mart would be guilty of: Predatory pricing Price fixing Price collusion discriminatory pricing restraint of trade 5. When Whallen's Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, it is offering a(n) _________________ discount. Seasonal Functional Cash Volume annual

Explanation / Answer

1) Solution: Selective perception

Explanation: Selective perception occurs when consumers chooses to focus attention on few stimuli while excluding others

2) Solution: All of the above are audiences for a firm's communications

Explanation: A firm communicates with Stockholders; Government agencies; Bankers; and it's employees

3) Solution: All of the above are types of organizations that practice public relations

Explanation: Companies, governments, media and non-profit organizations practice public relations

4) Solution: Predatory pricing

Explanation: Wal-Mart would be guilty of an illegal practice called predatory pricing

5) Solution: seasonal

Explanation: Customers are been offered seasonal discount. A seasonal discount is a discount is offered on seasonal products

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