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You are hired as a consultant for a local restaurant. It is considering whether

ID: 1137696 • Letter: Y

Question

You are hired as a consultant for a local restaurant. It is considering whether to close at 9:00 p.m., or whether to stay open an extra hour (10:00 p.m.). Based on wages and utility bills, the added cost (the marginal cost) of staying open for each additional hour is $200 a. If the additional revenue (the marginal revenue) dur- ing the last hour of operation is $250, what would you recommend? By how much will profit change based on your recommendation? b. What if the additional revenue were only $100? c. What would you need to learn about marginal revenue for you to conclude that 9:00 p.m. is the ideal closing time?

Explanation / Answer

Answer : If additional revenue (MR) during last hour of operation = $250

Where MC = $200

So, I recommended that local restaurant should be opened as MR is more than MC. Here the owner has been earned a additional profit has been earned by the local restaurant.

Answer b : If additional revenue were only $100 than it should not opened the restaurant for an extra hour because they are incurred loss as MC= $200 where as MR = $100. So, it is better to shut down at 9:00 pm

Answer c : Marginal revenue means an additional revenue generated from selling an output . If we want to conclude that 9:00 pm is an ideal time than marginal revenue for an extra hour is less than $200. It means that if we open a resturant than we incurred a loss.

  

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