after reading the Creative Thinking & Ideation Techniques, and then wite a post
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Question
after reading the Creative Thinking & Ideation Techniques, and then wite a post for discussion topics
Responding to Discussion Topics:
Your posts should be short, but not limited to, typically 3 sentences and be your original work (not copied from other sources, etc.).
The discussion topics will be available two weeks in advance of the due date, adequate time for you and other students to develop the topic discussion. This means last day, last minute posts are likely to be "add on" commentaries without time for the exchange of views on the topic discussion -- and a guaranteed way to lose points. Plan ahead, begin early. Only quality, substantive posts will earn you full points.
Discussion Topic:
Chapter 3 discusses individual creativity and the importance of the creative process in generating new business opportunities.
In terms of generating and fully developing innovative ideas and concepts, we often hear of the advantages of team brainstorming being superior to individual brainstorming -- but is this always true?
CREATIVE THINKING & IDEATION TECHNIQUES
BRAINSTORMING
The best brainstorming sessions are those where participants feel comfortable and safe psychologically, verbalizing what I’ll call “idea intuitions.” An idea intuition may be a vague feeling, an idea fragment, or even a more fully eshed-out idea that could sound crazy or even stupid. It’s easy to recognize these idea intuitions because session participants invariably will preface them with an excuse like, “This may sound crazy but . . . ,” or, “This is probably a really stupid idea but . . . ,” or even, “I’m not quite sure what I’m even saying here but . . . ” As a facilitator, when I start hearing idea intuitions, I know that the session is coming together. It means that the participants have moved beyond having to justify either themselves or their ideas to the others in the group. They are trusting one another enough not to have to verbalize fully eshed-out or even “logical” ideas.
Individual Brainstorming
While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming.
This can occur because groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in. Mostly, though, this happens because people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. This is called "blocking."
Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. Group brainstorming is often more effective for solving complex problems.
Group Brainstorming
With group brainstorming, you can take advantage of the full experience and creativity of all team members. When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage. You can develop ideas in greater depth with group brainstorming than you can with individual brainstorming.
Another advantage of group brainstorming is that it helps everyone feel that they've contributed to the solution, and it reminds people that others have creative ideas to offer. Brainstorming is also fun, so it can be great for team building!
Key Points
When managed well, brainstorming can help you generate radical solutions to problems. Brainstorming can also encourage people to commit to solutions, because they have provided input and played a role in developing them. The best approach to brainstorming combines individual and group brainstorming. During the brainstorming process, there should be no criticism of ideas, and creativity should be encouraged.
Source: Brainstorming. (n.d.) MindTools. Retrieved from http://www.mindtools.com/brainstm.html (Links to an external site.)Links to an external site.
BRAINWRITING
Brainwriting begins with presenting the creative challenge and giving a piece of paper to each participant in the session. Each person writes down an idea for meeting the challenge on a blank sheet of paper and passes his or her paper to the next person, who then builds on that idea or uses it as a stimulus to trigger a new idea. Papers are usually passed four to ve rounds. So if there are twelve participants in a session and ve rounds of passes, you end up with sixty ideas. After the nal round, each sheet is returned to its original owner, who then circles one or two favorite ideas to discuss and build on with the group as a whole. That’s it. Don’t let the simplicity of the technique fool you. It’s a profound and powerful technique with important psychological and group dynamic ramications.
Most obvious, the group using this technique generates a great number of ideas very quickly. Contrast brainwriting with a typical brainstorming session, in which one person throws out an idea, another builds on it, and yet another person builds on that build. One person talks, and everyone else listens. It’s not a particularly efcient or effective way to get a lot of ideas out quickly.
Brainwriting also allows people to share from the start any ideas that they may have thought of before coming into the session. It’s important to get those ideas out early because someone may well have a great idea, and you certainly don’t want to either overlook the idea or not have the opportunity for the group to develop the idea further
One of the wonderful advantages of brainwriting is that there are as many idea starting points as there are people in the session, which is great because you don’t know which starting point might lead to a break-through idea.
Brainwriting also gets around what I call the introvert/extrovert problem in brainstorming. How many times have you been in a meeting where you wish the extrovert loudmouth who is saying inane things would shut up so that the brilliant introvert in the corner who hasn’t said anything yet would get a chance to speak? In brainwriting, everyone gets equal time to “speak” in a nonthreatening way: with their pen. It’s a pure and fairly concise form of creative democracy.
From the standpoint of group dynamics, brainwriting is also modeling the behavior that is so critical to the success in the rest of the ideation: idea building and piggybacking. Each time the paper moves to the next person, people build on other participants’ ideas and in this way fulll the true intent of the meeting: generating better ideas through mutually stimulated creativity. Otherwise everyone could simply e-mail their idea, and no one would have to bother to get together as a group. Clearly brainwriting is a powerful way to start an ideation session.
BRAINWALKING
Brainwalking is even better. Begin by taping large sheets of ip chart paper on the walls around the room -- “ideation stations.” Everyone is given a marker; then each person goes to an idea-tion station and write an idea at the top of the paper. Next, each person then rotates to their neighbor’s paper and add an idea, just as they might in brainwriting. After ve rotations, each person returns to their original sheet and circle one or two of their favorite ideas.
It’s pretty straightforward and does not seem much different from brainwriting. But surprisingly, brainwalking has several important and powerful advantages over brainwriting. For one, the sheer act of getting people up and moving increases the energy in the room signicantly. Some people think better on their feet. (Hemingway certainly thought he did. He used to write standing up, with his typewriter on top of his bureau.) In any case, it’s an energizing and fun way to start the day.
Also, the ideas in brainwalking, unlike those in brainwriting, are public, and public is a benet in an ideation session. It’s reinforcing for the participants to see dozens of ideas on the walls after only a few minutes of work. Seeing all the ideas on the wall also creates a sense of shared purpose and group identity. People are curious about what others wrote. Interestingly, participants often “walk the walls” during the day, and it’s not uncommon for entirely new ideas to be triggered by this wall walking.
Another, and absolutely critical, advantage of brainwalking is that it is easy to form mini-teams (usually two people) to brainwalk together. By doubling up people, you get half the number of ideas, but what you might lack in quantity more than makes up for in quality, fun, and energy. Partners can discuss and build on their ideas between themselves at their ideation stations before they write them down, and they invariably create better ideas by working together than they would have on their own.
Individual Brainstorming
While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming.
This can occur because groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in. Mostly, though, this happens because people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. This is called "blocking."
Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. Group brainstorming is often more effective for solving complex problems.
Group Brainstorming
With group brainstorming, you can take advantage of the full experience and creativity of all team members. When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage. You can develop ideas in greater depth with group brainstorming than you can with individual brainstorming.
Another advantage of group brainstorming is that it helps everyone feel that they've contributed to the solution, and it reminds people that others have creative ideas to offer. Brainstorming is also fun, so it can be great for team building!
Key Points
When managed well, brainstorming can help you generate radical solutions to problems. Brainstorming can also encourage people to commit to solutions, because they have provided input and played a role in developing them. The best approach to brainstorming combines individual and group brainstorming. During the brainstorming process, there should be no criticism of ideas, and creativity should be encouraged.
Source: Brainstorming. (n.d.) MindTools. Retrieved from http://www.mindtools.com/brainstm.html (Links to an external site.)Links to an external site.
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Just like all other techniques in psychology and science, individual and group brainstorming are one of the best techniques to find solution of the problems. However the applicability of the techniques will be on different occasion as tracing individual opinion in complex situation will cost time, delay in decision making, confusions and add to the complexity and hence we use group brainstorming in complex situation. However when we are dealing with small or nominal problems we may do individual brain storming to focus on the problems and find personalized solutions.
The other two techniques brain writing and brain walking are more or less same barring the difference of writing the idea on a chart paper on the wall in walking we aim to achieve the same result by both. However both the techniques are efficient when it comes to finding solution, obtaining team efficiency and creating synergies in solution making.
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