Three question about mkt350 1Utilitarianism examines well-being in terms of a co

Question

Three question about mkt350 1Utilitarianism examines well-being in terms of a cost/benefit ratio. (T/F) (Chapter 4) 2When we hear the name Slim Fast, we tend to think of a diet product. When we hear the name Ensure, we think of a nutritional supplement. When we think of Carnation Instant Breakfast we think of a fast "meal on the run." Even though, in reality, these products are quite similar, we perceive them differently. This 3 Relativists believe in the existence of moral absolutes. (T/F) (Chapter 4)exemplifies the concept of positioning. (T/F)    Three question about mkt350 1Utilitarianism examines well-being in terms of a cost/benefit ratio. (T/F) (Chapter 4) 2When we hear the name Slim Fast, we tend to think of a diet product. When we hear the name Ensure, we think of a nutritional supplement. When we think of Carnation Instant Breakfast we think of a fast "meal on the run." Even though, in reality, these products are quite similar, we perceive them differently. This 3 Relativists believe in the existence of moral absolutes. (T/F) (Chapter 4)exemplifies the concept of positioning. (T/F)    Three question about mkt350 1Utilitarianism examines well-being in terms of a cost/benefit ratio. (T/F) (Chapter 4) 2When we hear the name Slim Fast, we tend to think of a diet product. When we hear the name Ensure, we think of a nutritional supplement. When we think of Carnation Instant Breakfast we think of a fast "meal on the run." Even though, in reality, these products are quite similar, we perceive them differently. This 3 Relativists believe in the existence of moral absolutes. (T/F) (Chapter 4)exemplifies the concept of positioning. (T/F)   

Explanation / Answer

1. Utilitarianism suggests that best action is one which maximizes utility. IN earning utility some costs also incur, hence the maximum net utility is achived when difference between benefits and cost is highest.

Thus, True.

2. True.

Based on their positioning, brand make themselves look differential to consumers and people so that consumers can be attracted and hence such differenrial positioing with various approaches are used to make goods different although they are similar.

3. Moral absolutism is opposite of what relativist beleive. They believe that any act cant be said absolute moral or immoral it can be relatively moral/immoral with some standpoint. On other hand moral absolulitism is that moral is absolurte, objective .

Hence false.

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