Integrated Marketing Communication refers to: Targeting multiple ethnic groups i

Question

Integrated Marketing Communication refers to:

Targeting multiple ethnic groups in a communications plan.

Deliberately orchestrating all the promotional tools to accelerate sales for a product.

All of the marketing managers in a company using a cooperative communications plan.

Matching communications goals between an advertiser and an ad agency.

Targeting multiple ethnic groups in a communications plan.

Deliberately orchestrating all the promotional tools to accelerate sales for a product.

All of the marketing managers in a company using a cooperative communications plan.

Matching communications goals between an advertiser and an ad agency.

Explanation / Answer

Integrated marketing communications can be defined as the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders.

Integrated Marketing Communication refers to Deliberately orchestrating all the promotional tools to accelerate sales for a product. This is because the goal of the integrated marketing communication is to maximising sale through various methods which are available. For example, advertising, promotion and direct selling etc.

Hence option second is the correct answer.

Option second is; Deliberately orchestrating all the promotional tools to accelerate sales for a product.

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