Integrated Marketing Communications (IMC) means advertising in many forms, inclu

Question

Integrated Marketing Communications (IMC) means advertising in many forms, including public relations, direct marketing, TV, and magazines. It’s important that the message is consistent across all forms.

Question 1 options:

Question 2

Brian, a racing fan, sees an ad for a new movie, Fast and Furious 10. The movie shows fast cars and racing. This puts a positive image in his mind. The ad also says the movie is coming out this month. He considers going to see the movie. This is an example of advertising success.

Question 2 options:

Question 3

StopSigns Co. specializes in making durable, weather-proof signs for local communities. In a noncomparative ad designed by the company’s marketing department, the StopSigns brand name should be mentioned and its market positioning with respect to other firms in the industry should be referenced.

Question 3 options:

Question 4

An ad that has a “feel good” portrayal is an image ad.

Question 4 options:

Question 5

Overall there is a fairly constant proportionality between advertising spending and income.

Question 5 options:

Explanation / Answer

Question 1.

False.

Integrated Marketing Communication is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using differentpromotional methods to reinforce each other.

Question 2.

True.

In advertising also we divide the market in different segmentation like the liking or passion. Since Brian was a racing fan so he was impressed and curious to know more about the car and the race in that movie. So those who are the car and racing lover will get attracted by this advertisement.

Question 3.

True

A customer dont beleive on any product without a brand name as it directly effects the mind and they makes a decision about the product how good it will be. Similarly marketing position gives the product a good postion in a competitive market. It also gives an pretty fair idea about how to market the product and give services to the customers so both are relatively with each other.

Question 4

False

Image advertisement has negative , positive or neutral effects in human mind . It can give a good, bad or neutral effects to a consumer mind. So we can it is not always feel good.

Question 5

False

As income depends on demand and necessity.So marketing can create a demand upto certain range. So constant proportionately is not always happens in the market.

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