A unique selling proposition (USP) brings a brand\'s positioning into focus by f

Question

A unique selling proposition (USP) brings a brand's positioning into focus by forcing marketing managers to answer all the questions listed below, except:

Is the company selling a solution that is cheaper than their biggest competitor.

Who is the customer in terms of their identify and buying situation.

How does the product's key benefit address a compelling need of the customer.

Who is the main competitor and what differentiates this product making it unique.

Is the company selling a solution that is cheaper than their biggest competitor.

Who is the customer in terms of their identify and buying situation.

How does the product's key benefit address a compelling need of the customer.

Who is the main competitor and what differentiates this product making it unique.

Explanation / Answer

Is the company selling a solution that is cheaper than their biggest competitor.

the above is the answer

as that is not related to USP because that only focus on pricing decisions.

Is the company selling a solution that is cheaper than their biggest competitor.

the above is the answer

as that is not related to USP because that only focus on pricing decisions.

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