It\'s holiday time, and you\'ve decided to purchase a jewelry item for the perso
ID: 1095459 • Letter: I
Question
It's holiday time, and you've decided to purchase a jewelry item for the person of your choice at Tiffany & Co. Evaluate how Tiffany's advertising, personal selling, public relations, and electronic media might influence your purchase decision. How might the relative importance of each of these IMC elements be different if your parents were making the purchase? It's holiday time, and you've decided to purchase a jewelry item for the person of your choice at Tiffany & Co. Evaluate how Tiffany's advertising, personal selling, public relations, and electronic media might influence your purchase decision. How might the relative importance of each of these IMC elements be different if your parents were making the purchase? It's holiday time, and you've decided to purchase a jewelry item for the person of your choice at Tiffany & Co. Evaluate how Tiffany's advertising, personal selling, public relations, and electronic media might influence your purchase decision. How might the relative importance of each of these IMC elements be different if your parents were making the purchase?Explanation / Answer
Tiffany's advertising, personal selling, public relations, and electronic media may influence my purchase decision.if these are successful in motivating me, it means that if the product offered by the company is having the features and specifications which i am searching for then it may motivate me to go for purchase. If i am a brand loyal customer of any other company then it will be difficult for the company to influence my buying behaviour.
If my parents are making the purchase the case will differ because they will see the product with their own perception. For example if the product is offered at lower price than any other brand of same category, it may motivate them to take purchasing decesion. But for me price will hardly matter.
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