Question 16 1 points Save The _________ is a measure of the prices of typical pr

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  Question   16

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The _________ is a measure of the prices of    typical products purchased by consumers living in urban areas.       

national debt           

consumer price index           

real GDP           

gross national product           

balance of trade           

  Question   17

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Which of the following best describes viral    marketing?       

The strategy of paying suppliers and      distributors to perform certain business processes or to provide needed      materials and resources.           

The strategy of owning the means by which      an organization produces goods or services.           

The strategy of using the Internet and      word-of-mouth marketing to spread product information.           

Any activity that adds value to some input      by transforming it into an output for an internal or external customer.           

An approach by which firms move away from      department-oriented organization and toward process-oriented team      structures that cut across old departmental boundaries.           

  Question   18

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Which of the following is NOT an example of a    factor in the sociocultural environment?       

Consumers in China perceive bicycles      primarily as a mode of transportation, while consumers in the U.S.      perceive bicycles as recreational items.           

Prepackaged chili is more popular in      southwestern states than in the northeast.           

McDonald's has added salads and other low      fat foods to its menu.           

Many people in the Middle East are      unwilling to work in food service operations.           

Companies are more likely to set up foreign      operations in countries with stable political and economic systems.
     
     

  Question   19

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_____________ is a large-scale information    system for organizing and managing a firm's processes across product line,    departments, and geographic locations.       

Outsourcing           

Business process management           

Enterprise resource planning           

Vertical integration           

Viral marketing
     
     

  Question   20

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Low unemployment can result in      

a shortage of labor.          

increases in wage rates.          

decreased profit margins.          

all of the above.          

none of the above.          

  

  Question   16

     

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The _________ is a measure of the prices of    typical products purchased by consumers living in urban areas.       

     

       

               

national debt           

         

               

consumer price index           

         

               

real GDP           

         

               

gross national product           

         

               

balance of trade           

       

Explanation / Answer

(16)consumer price index

(17)The strategy of using the Internet and word-of-mouth marketing to spread product information.

(18)Companies are more likely to set up foreign operations in countries with stable political and economic systems.

(19)Enterprise resource planning

(20)
none of the above.

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