Jetstar CEO Bruce Buchanan soars on communication. Jetstars management team has

Question

Jetstar CEO Bruce Buchanan soars on communication. Jetstars management team has worked to create an organization that would be focused on customer service. IN model organizations good communication dictates that employees never read about their company in the media. In other words all important news about an organization should come to employees from management, not from learning about it on TV or a newspaper. Buchanan invested substantially in communication strategies that would ensure optimal communicaton.

1. List 3 problems that could be caused at Jetstar if Buchanan happened to be a poor communicator?

2. Explain how the problems you listed in 1 above can be caused by Buchanan’s inability to communicate?

3. Assume that Buchanan is a good communicator, discuss 3 ways that he is positively affecting Jetstar as a result of this communication expertise.

Explanation / Answer

1.
Three problems are as follows:
a.   Mistimed information about the company to their employees
b.   Ambiguity among employees about company’s expectations, goals and objectives
c.   Miscommunication to employees with respect to the roles and responsibilities assigned to them

2.
CEO Bruce Buchanan is the most important person who can communicate the company’s ideas, expectation and goals with proper ethical consideration. He is the one, employees are looking up to as far as direction, motivation and leadership is concerned. Thus, effective communication with clarity can lead the employees to achieve the objectives. In the absence of proper communication, employees will not get a clearly defined responsibilities and it will become the source of demotivation. Also, delayed information about the company’s progress will make them nonaligned with the company. Finally, it will cause an increase in employee turnover of the company.

3.
As a good communicator, he builds synergy between company and employees. Employees know that what is expected out of them and they align their interest and benefits with the growth of the company. Further, employees understand the company’s vision and it gives them much needed motivation to deliver their best performance. Thus, a good communication creates a win-win situation for employees as well as for the company.

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